Charity starts with a person — the one who once thought about helping and sharing with another to make the world a better place. However, one may face various obstacles on the way to doing a good deed, such as lack of motivation, information gaps, and distrust of charitable organisations and foundations. All these factors contribute to burnout rather than the formation of a culture of giving. In Ukraine, there is a lack of awareness of the activities charitable organisations do and even of their existence. A recent report by the Zagoriy Foundation called ‘ Charitable Giving as Viewed by Ukrainians: What is It Like in 2019? ‘ revealed that only 7% of Ukrainians support charitable foundations…